1) Highlight One Product on Your Home Page - Many companies with multiple products often drive web traffic to a shopping cart. If you can highlight one featured item for display on your home page you will have a better opportunity for conversion.
2) Don’t Say Buy. We recently started changing the words “Buy Now” or “Add to Cart” to things like “Experience Now”, “Add to Bag”, “Become a Better Golfer”. These minor changes in text have lead to more click-through to shopping carts and more purchases.
3) Position Benefits not Products. Does your product or service solve a problem? Let golfers know how your company can improve their golf game or golfing experience.
4) Show credibility. Positioning customer or client testimonials can have a great impact on your ability to sell to potential customers. Make certain you display testimonials that are influential and speak to possible concerns your target audience might have.
5) Instill urgency in your copy! You gotta do this NOW! Update your website copy to position your solution as something the website visitor must focus on immediately to see results. Often times a sale deadline or assignment of a number “improve your short game within 3 weeks – Start Today!” can lead to quick decisions by website visitors.
6) Offer something for opt-in emails. To keep your sales growing you will need to grow your leads. In order to get more leads offer something free or unique to your visitor that will make opt-in a no-brainer.
7) Follow Up. Ok you can’t close every sale but you can make certain to follow up on the leads that do come your way. An effective auto-responder email program can help you stay close to those that are interested in your golf products or services.
Need help getting more golfers to buy from your website? Click Here to Experience Increased Sales Now! Or Call 888.344.9915
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